Why you should have a Website?

Why you should have a website

1. It is fast.

2. Your website is accesible 24 X 7. This means it works even when you sleep!

3. It saves you cost! Imagine the cost of having a brick and mortar business at a prime location and expenses of running it 24 X 7 X 365. You save all that!

4. Owning a website means owning a piece of real estate on the web!

5. It's affordable.

6. It's opens up your business to customers all across the world at a fraction of the cost. Imaging the expense of reaching your customers far and wide to every corner of the world! A website's reach is simply amazing!

7. A business card without your URL on it isn't really impressive.

8. It brings a lot of democracy to the forefront and prepares a level playing ground. Even if you are an individual working from your home, you can still challenge big companies as having a website makes you reach clients who are interested in the quality of the work received rather than the size of the company.

9. Having a website helps you automate your business. For example, you may set up an ecommerce website and showcase products there and receive buyers from anywhere in the world without having to take care of daily operations.

Is it enough to have a website?

No. Simply having a website will NOT open up doors to riches. Website alone cannot accomplish much if it is not backed by solid plan and clarity of purpose.

Following tips will help you make the most of your Marketing Dollar.

1. Be clear of what you want your website to accomplish for you? Have a clear purpose. Do you want a beautiful website with all beautiful pictures, cool colors and fancy stuff that does nothing. OR do you want your website to be a focussed interface between you and your customers, which tells your customers to take specific action rather than drool on your site graphics.

2. Keep it Simple. Most of the users still don't enjoy high speed Internet. If any of your customers belong to such category, they won't be able to enjoy a site loaded with heavy graphics, lots of pictures and stuff like that. In fact, chances are that a heavy complex website may simply refuse to load on their computers with low Internet speed.

3. Choose such a name which is able to tell about the services offered. Don't keep vague business names until you have milliions of surplus dollars to tell people what you do? A simple name is likely to make people understand without telling what your business is all about.

4. Content is still the king* and we don't foresee any competion for it in near future. Content which is of usefulness to your target customer will increase the stickiness of your site. You cannot win customer trust until you have sound knowledge of your subject. Your content reflects exactly the same.

    *The Sitemakerz offers copywriting services as well.